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class=\"has-fixed-layout\"><thead><tr><th><strong>\u30ea\u30fc\u30c9\u30bf\u30a4\u30d7<\/strong><\/th><th><strong>\u5b9a\u7fa9<\/strong><\/th><th><strong>\u7279\u5fb4<\/strong><\/th><th><strong>\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>\u30db\u30c3\u30c8\u30ea\u30fc\u30c9<\/strong><\/td><td>\u8cfc\u8cb7\u610f\u6b32\u304c\u975e\u5e38\u306b\u9ad8\u304f\u3001\u3059\u3050\u306b\u3067\u3082\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u305d\u3046\u306a\u898b\u8fbc\u307f\u9867\u5ba2\u3002<\/td><td>&#8211; \u5177\u4f53\u7684\u306a\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u3092\u6301\u3063\u3066\u3044\u308b<br>&#8211; \u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3092\u771f\u5263\u306b\u691c\u8a0e\u3057\u3066\u3044\u308b<br>&#8211; \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044<\/td><td>&#8211; \u8fc5\u901f\u306a\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7<br>&#8211; 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class=\"wp-block-heading\"><strong>SEO\u5bfe\u7b56<\/strong><\/h4>\n\n\n\n<p>SEO\uff08Search Engine Optimization\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u306f<strong><span class=\"swl-marker 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class=\"wp-block-heading\">\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n<p>\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u305f\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3082\u3068\u3066\u3082\u5927\u5207\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u904e\u7a0b\u306f\u3001\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u3060\u3051\u3067\u306f\u7d42\u308f\u308a\u307e\u305b\u3093\u3002\u52b9\u679c\u7684\u306a\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u3092\u80b2\u6210\u3057\u3001\u6700\u7d42\u7684\u306b\u9867\u5ba2\u306b\u8ee2\u63db\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u306b\u306f\u3001\u5b9a\u671f\u7684\u306a\u30e1\u30fc\u30eb\u914d\u4fe1\u3084\u500b\u5225\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3001\u305d\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u8003\u3048\u3089\u308c\u3066\u3044\u308b\u63d0\u6848\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. \u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u6e2c\u5b9a\u3068\u5206\u6790<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/neocreate-coltd.com\/media\/wp-content\/uploads\/2024\/10\/pixta_45296259_XL-1024x577.jpg\" alt=\"\" class=\"wp-image-272\" srcset=\"https:\/\/neocreate-coltd.com\/media\/wp-content\/uploads\/2024\/10\/pixta_45296259_XL-1024x577.jpg 1024w, https:\/\/neocreate-coltd.com\/media\/wp-content\/uploads\/2024\/10\/pixta_45296259_XL-300x169.jpg 300w, https:\/\/neocreate-coltd.com\/media\/wp-content\/uploads\/2024\/10\/pixta_45296259_XL-768x432.jpg 768w, https:\/\/neocreate-coltd.com\/media\/wp-content\/uploads\/2024\/10\/pixta_45296259_XL-1536x865.jpg 1536w, https:\/\/neocreate-coltd.com\/media\/wp-content\/uploads\/2024\/10\/pixta_45296259_XL-2048x1153.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e3b\u8981\u306a\u6307\u6a19\uff08KPI\uff09<\/h3>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u6210\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306aKPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u5b9a\u671f\u7684\u306b\u8ffd\u8de1\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306f\u4e00\u822c\u7684\u306aKPI\u306e\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>KPI\u9805\u76ee<\/strong><\/th><th><strong>\u8aac\u660e<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>\u30ea\u30fc\u30c9\u6570<\/strong><\/td><td>\u4e00\u5b9a\u671f\u9593\u5185\u306b\u7372\u5f97\u3057\u305f\u898b\u8fbc\u307f\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u306e\u6570\u3002<\/td><\/tr><tr><td><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/strong><\/td><td>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u3084\u5e83\u544a\u30af\u30ea\u30c3\u30af\u6570\u306b\u5bfe\u3057\u3066\u30ea\u30fc\u30c9\u306b\u8ee2\u63db\u3057\u305f\u5272\u5408\u3002<\/td><\/tr><tr><td><strong>\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff08CPA\uff09<\/strong><\/td><td>1\u4ef6\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u3002\u5e83\u544a\u8cbb\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u304c\u542b\u307e\u308c\u308b\u3002<\/td><\/tr><tr><td><strong>\u30ea\u30fc\u30c9\u7372\u5f97\u5358\u4fa1\uff08CPL\uff09<\/strong><\/td><td>1\u4ef6\u306e\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u3002\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u5168\u4f53\u306e\u52b9\u7387\u3092\u6e2c\u308b\u6307\u6a19\u3002<\/td><\/tr><tr><td><strong>\u30ea\u30fc\u30c9\u306e\u8cea<\/strong><\/td><td>\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306e\u8cfc\u5165\u610f\u6b32\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3068\u3057\u3066\u306e\u9069\u5408\u5ea6\u3092\u8a55\u4fa1\u3059\u308b\u6307\u6a19\u3002<\/td><\/tr><tr><td><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/strong><\/td><td>\u30d6\u30ed\u30b0\u8a18\u4e8b\u3001\u30e1\u30fc\u30eb\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3001\u3069\u308c\u3060\u3051\u30ea\u30fc\u30c9\u306b\u53cd\u5fdc\u3055\u308c\u305f\u304b\u3092\u793a\u3059\u3002<\/td><\/tr><tr><td><strong>\u30ea\u30fc\u30c9\u304b\u3089\u9867\u5ba2\u8ee2\u63db\u7387<\/strong><\/td><td>\u30ea\u30fc\u30c9\u304c\u5b9f\u969b\u306b\u8cfc\u5165\u9867\u5ba2\u306b\u8ee2\u63db\u3057\u305f\u5272\u5408\u3002\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3059\u308b\u3002<\/td><\/tr><tr><td><strong>\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u7387<\/strong><\/td><td>\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u9069\u5207\u306b\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3092\u884c\u3063\u305f\u5272\u5408\u3002<\/td><\/tr><tr><td><strong>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u671f\u9593<\/strong><\/td><td>\u30ea\u30fc\u30c9\u304c\u521d\u3081\u3066\u30b3\u30f3\u30bf\u30af\u30c8\u3057\u3066\u304b\u3089\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306b\u304b\u304b\u308b\u5e73\u5747\u7684\u306a\u671f\u9593\u3002<\/td><\/tr><tr><td><strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u6ede\u5728\u6642\u9593<\/strong><\/td><td>\u30ea\u30fc\u30c9\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u6ede\u5728\u3057\u305f\u5e73\u5747\u6642\u9593\u3002\u30ea\u30fc\u30c9\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3069\u308c\u3060\u3051\u95a2\u5fc3\u3092\u6301\u3063\u305f\u304b\u3092\u793a\u3059\u3002<\/td><\/tr><tr><td><strong>\u96e2\u8131\u7387<\/strong><\/td><td>\u30ea\u30fc\u30c9\u304c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u96e2\u308c\u308b\u5272\u5408\u3002\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316\u306b\u5f79\u7acb\u3064\u6307\u6a19\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u3053\u308c\u3089\u306eKPI\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u679c\u3092\u53ef\u8996\u5316\u3057\u3001\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5206\u6790\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/h3>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u306f\u3001Google Analytics\u3084CRM\u30b7\u30b9\u30c6\u30e0\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u306a\u3069\u306e\u5206\u6790\u30c4\u30fc\u30eb\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/developers.google.com\/analytics?hl=ja\n<\/div><\/figure>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u306e\u884c\u52d5\u5c65\u6b74\u3084\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u30ea\u30fc\u30c9\u304c\u96c6\u307e\u3063\u305f\u304b\u3092\u628a\u63e1\u3057\u3001\u52b9\u679c\u7684\u306a\u6539\u5584\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PDCA\u30b5\u30a4\u30af\u30eb\u306e\u5b9f\u8df5<\/h3>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u7d99\u7d9a\u7684\u306a\u6539\u5584\u306b\u306f\u3001PDCA\u30b5\u30a4\u30af\u30eb\uff08Plan-Do-Check-Act\uff09\u306e\u5b9f\u8df5\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u3001<strong><span class=\"swl-marker mark_yellow\">\u8a08\u753b\u3092\u7acb\u3066\u3066\uff08Plan\uff09\u3001\u305d\u306e\u8a08\u753b\u306b\u57fa\u3065\u3044\u3066\u65bd\u7b56\u3092\u5b9f\u884c\u3057\uff08Do\uff09\u3001\u7d50\u679c\u3092\u5206\u6790\u3057\u3066\uff08Check\uff09\u3001\u6539\u5584\u7b56\u3092\u8b1b\u3058\u308b\uff08Act\uff09\u3068\u3044\u3046\u4e00\u9023\u306e\u904e\u7a0b\u3092\u7e70\u308a\u8fd4\u3059<\/span><\/strong>\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. \u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u8ab2\u984c\u3068\u5bfe\u7b56<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f4e\u8cea\u306a\u30ea\u30fc\u30c9\u306e\u554f\u984c<\/h3>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u3001<strong><span class=\"swl-marker mark_yellow\">\u91cf\u3092\u8ffd\u6c42\u3059\u308b\u3042\u307e\u308a\u3001\u4f4e\u8cea\u306a\u30ea\u30fc\u30c9\u304c\u5897\u3048\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<p>\u4f4e\u8cea\u306a\u30ea\u30fc\u30c9\u306f\u3001\u8cfc\u8cb7\u610f\u6b32\u304c\u4f4e\u3044\u305f\u3081\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u7e4b\u304c\u308a\u306b\u304f\u304f\u3001\u30ea\u30bd\u30fc\u30b9\u306e\u7121\u99c4\u9063\u3044\u306b\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002\u3053\u308c\u3092\u9632\u3050\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7cbe\u5ea6\u3092\u4e0a\u3052\u3001\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306b\u6ce8\u529b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b3\u30b9\u30c8\u7ba1\u7406<\/h3>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u3001\u5e83\u544a\u8cbb\u3084\u4eba\u4ef6\u8cbb\u3001\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u30b3\u30b9\u30c8\u306a\u3069\u3001\u69d8\u3005\u306a\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u52b9\u7387\u7684\u306a\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306a\u30b3\u30b9\u30c8\u7ba1\u7406\u304c\u5fc5\u8981\u3067\u3059\u3002\u30ea\u30fc\u30c9\u7372\u5f97\u5358\u4fa1\uff08CPA\uff09\u3092\u8ffd\u8de1\u3057\u3001\u30b3\u30b9\u30c8\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u624b\u6cd5\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u53ce\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316<\/h3>\n\n\n\n<p>\u591a\u304f\u306e\u4f01\u696d\u304c\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u53d6\u308a\u7d44\u3080\u4e2d\u3067\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u304c\u91cd\u8981\u306a\u8ab2\u984c\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ed6\u793e\u3068\u540c\u3058\u624b\u6cd5\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3067\u306f\u306a\u304f\u3001\u72ec\u81ea\u306e\u4fa1\u5024\u63d0\u6848\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u5fc3\u3092\u3064\u304b\u3080\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u7279\u306b\u3001\u72ec\u5275\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30aa\u30d5\u30a1\u30fc\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u901a\u3058\u3066\u5dee\u5225\u5316\u3092\u56f3\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u30c7\u30fc\u30bf\u4fdd\u8b77<\/h3>\n\n\n\n<p>\u73fe\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u74b0\u5883\u3067\u306f\u3001\u500b\u4eba\u60c5\u5831\u306e\u4fdd\u8b77\u304c\u307e\u3059\u307e\u3059\u91cd\u8981\u306a\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001GDPR\uff08\u4e00\u822c\u30c7\u30fc\u30bf\u4fdd\u8b77\u898f\u5247\uff09\u3084CCPA\uff08\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u5dde\u6d88\u8cbb\u8005\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u6cd5\uff09\u306a\u3069\u306e\u898f\u5236\u306b\u6e96\u62e0\u3057\u3001\u9867\u5ba2\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u5c0a\u91cd\u3057\u305f\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u969b\u306b\u306f\u3001\u9069\u5207\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u624b\u9806\u3092\u5b88\u308a\u3001\u9867\u5ba2\u306e\u540c\u610f\u3092\u5f97\u305f\u4e0a\u3067\u60c5\u5831\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. \u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/neocreate-coltd.com\/media\/wp-content\/uploads\/2024\/10\/pixta_46834788_XL-1024x683.jpg\" alt=\"\" class=\"wp-image-273\" srcset=\"https:\/\/neocreate-coltd.com\/media\/wp-content\/uploads\/2024\/10\/pixta_46834788_XL-1024x683.jpg 1024w, https:\/\/neocreate-coltd.com\/media\/wp-content\/uploads\/2024\/10\/pixta_46834788_XL-300x200.jpg 300w, https:\/\/neocreate-coltd.com\/media\/wp-content\/uploads\/2024\/10\/pixta_46834788_XL-768x512.jpg 768w, https:\/\/neocreate-coltd.com\/media\/wp-content\/uploads\/2024\/10\/pixta_46834788_XL-1536x1024.jpg 1536w, https:\/\/neocreate-coltd.com\/media\/wp-content\/uploads\/2024\/10\/pixta_46834788_XL-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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class=\"wp-block-heading\">AI\u3068\u6a5f\u68b0\u5b66\u7fd2\u306e\u6d3b\u7528<\/h3>\n\n\n\n<p>AI\uff08\u4eba\u5de5\u77e5\u80fd\uff09\u3068\u6a5f\u68b0\u5b66\u7fd2\u306e\u6280\u8853\u306f\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u3082\u5927\u304d\u306a\u9032\u5c55\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u5411\u4e0a\u306b\u304a\u3044\u3066\u3001AI\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u7387\u7684\u304b\u3064\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\u7372\u5f97\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002AI\u306f\u3001\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u3092\u89e3\u6790\u3057\u3001\u9867\u5ba2\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u3067\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/h3>\n\n\n\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u500b\u3005\u306e\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001E\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084Web\u30b5\u30a4\u30c8\u3067\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u8868\u793a\u306b\u304a\u3044\u3066\u52b9\u679c\u7684\u3067\u3042\u308a\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u307e\u3059\u3002\u30ea\u30fc\u30c9\u306e\u8208\u5473\u30fb\u53cd\u5fdc\u304c\u5411\u4e0a\u3057\u3001\u6210\u7d04\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08ABM\uff09<\/h3>\n\n\n\n<p>ABM\uff08Account-Based Marketing\uff09\u306f\u3001\u7279\u5b9a\u306e\u4f01\u696d\u3084\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u884c\u3046\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306bB2B\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u6709\u52b9\u3067\u3042\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3054\u3068\u306b\u8003\u3048\u629c\u304b\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u8a34\u6c42\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>ABM\u306f\u3001\u7279\u5b9a\u306e\u5927\u53e3\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u91cd\u70b9\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u3053\u3068\u3067\u3001<strong><span class=\"swl-marker 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class=\"wp-block-heading\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n\n\n\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001SNS\u3084\u30d6\u30ed\u30b0\u3067\u5f71\u97ff\u529b\u306e\u3042\u308b\u4eba\u7269\uff08\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\uff09\u3092\u6d3b\u7528\u3057\u3066\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001B2C\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306b\u5bfe\u3057\u3066\u76f4\u63a5\u7684\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u529b\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u3001\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u4fe1\u983c\u6027\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. \u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">CRM\u30b7\u30b9\u30c6\u30e0<\/h3>\n\n\n\n<p>CRM\uff08Customer Relationship 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class=\"wp-block-heading\">\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c4\u30fc\u30eb<\/h3>\n\n\n\n<p>\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c4\u30fc\u30eb\u306f\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5206\u6790\u3057\u3001\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>Google Analytics\u3084Adobe Analytics\u306a\u3069\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001<strong><span class=\"swl-marker mark_yellow\">Web\u30b5\u30a4\u30c8\u306e\u8ffd\u8de1\u3084\u88fd\u85ac\u7387\u3001\u30ea\u30fc\u30c9\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u628a\u63e1\u3057\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304c\u52b9\u679c\u7684\u304b\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. 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